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Marketing power plays

Contributor(s): Business Week.
Material type: materialTypeLabelBookPublisher: New Delhi Tata McGraw-Hill Publishing Company Ltd. 2007Description: ix, 178 p.ISBN: 9780070658424.Subject(s): Marketing | Marketing - Case studiesDDC classification: 658 Summary: Learn the plays and make your move. This book helps you build an IKEA-style global brand the way Ingvar Kamprad does use Hans Straberg's tactics at Electrolux to sweep in profits bank on thinking locally like Citigroup's Steven Freiberg keep your company tuned in the way Judy McGrath does at MTV and get in the game with the Monday Morning strategies and inside plays of the world's top business champions. BusinessWeek Power Plays titles includes Leadership Power Plays and Strategy Power Plays.
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Learn the plays and make your move. This book helps you build an IKEA-style global brand the way Ingvar Kamprad does use Hans Straberg's tactics at Electrolux to sweep in profits bank on thinking locally like Citigroup's Steven Freiberg keep your company tuned in the way Judy McGrath does at MTV and get in the game with the Monday Morning strategies and inside plays of the world's top business champions. BusinessWeek Power Plays titles includes Leadership Power Plays and Strategy Power Plays.

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