The ultimate competitive advantage: secrets of continually developing a more profitable business model Mitchell, Donald
By: Mitchell, Donald
Contributor(s): Coles, Carol
Material type: 
TextPublisher: New Delhi Tata McGraw-Hill 2003Description: xvii, 310 p.ISBN: 9780070606388Subject(s): Competition | Strategic planning | Industrial managementDDC classification: 658.4012 Summary: Authors Donald Mitchell and Carol Coles conducted a ten-year study of companies that had grown the fastest over a three-year period. Their research reveals that while unsuccessful companies doggedly apply outdated business models, the successful ones improve their models every two to four years. The Ultimate Competitive Advantage provides a straightforward, systematic method any company can use to review and improve its business model and each of its key components: pricing, costs of doing business, and benefits added. Dozens of concrete examples from companies of all sizes and types are provided.
| Item type | Current location | Item location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| Books | Vikram Sarabhai Library | Slot 2041 (2 Floor, East Wing) | 658.4012 M4U5 (Browse shelf) | Available | 162214 |
Authors Donald Mitchell and Carol Coles conducted a ten-year study of companies that had grown the fastest over a three-year period. Their research reveals that while unsuccessful companies doggedly apply outdated business models, the successful ones improve their models every two to four years. The Ultimate Competitive Advantage provides a straightforward, systematic method any company can use to review and improve its business model and each of its key components: pricing, costs of doing business, and benefits added. Dozens of concrete examples from companies of all sizes and types are provided.
There are no comments for this item.