The ultimate competitive advantage: secrets of continually developing a more profitable business model Mitchell, Donald

By: Mitchell, Donald
Contributor(s): Coles, Carol
Material type: TextTextPublisher: New Delhi Tata McGraw-Hill 2003Description: xvii, 310 p.ISBN: 9780070606388Subject(s): Competition | Strategic planning | Industrial managementDDC classification: 658.4012 Summary: Authors Donald Mitchell and Carol Coles conducted a ten-year study of companies that had grown the fastest over a three-year period. Their research reveals that while unsuccessful companies doggedly apply outdated business models, the successful ones improve their models every two to four years. The Ultimate Competitive Advantage provides a straightforward, systematic method any company can use to review and improve its business model and each of its key components: pricing, costs of doing business, and benefits added. Dozens of concrete examples from companies of all sizes and types are provided.
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Authors Donald Mitchell and Carol Coles conducted a ten-year study of companies that had grown the fastest over a three-year period. Their research reveals that while unsuccessful companies doggedly apply outdated business models, the successful ones improve their models every two to four years. The Ultimate Competitive Advantage provides a straightforward, systematic method any company can use to review and improve its business model and each of its key components: pricing, costs of doing business, and benefits added. Dozens of concrete examples from companies of all sizes and types are provided.

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