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B2B brand management

By: Contributor(s): Material type: TextTextPublication details: Heidelberg Springer 2006 Description: xvi, 357 p. With 76 Figures and 7 TablesISBN:
  • 3540253602
  • 9783540253600
Subject(s): DDC classification:
  • 658.827
Summary: Book Description: As products become increasingly similar, companies are turning to branding as a way to create a preference for their offerings. Branding has been the essential factor in the success of well-known consumer goods such as Coca Cola, McDonald's, Kodak, and Mercedes.
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Item type Current library Item location Shelving location Call number Status Date due Barcode
Books Vikram Sarabhai Library Rack 40-A / Slot 2270 (2nd Floor, East Wing) General Stacks 658.827 K6B8 (Browse shelf(Opens below)) Available 162361

Book Description: As products become increasingly similar, companies are turning to branding as a way to create a preference for their offerings. Branding has been the essential factor in the success of well-known consumer goods such as Coca Cola, McDonald's, Kodak, and Mercedes.

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