Indian Institute of Management Ahmedabad

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Product strategy and management

Contributor(s): Berg, Thomas L [Editor] | Shuchman, Abe [Editor]
Material type: TextTextPublisher: New York Holt, Rinehart and Winston, Inc. 1963Description: xii, 610 p.ISBN: 9780030123702; 0030123704Subject(s): Marketing | Sales management | New ProductsDDC classification: 658.8
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Item type Current location Item location Collection Call number Status Date due Barcode
Books Vikram Sarabhai Library
General Stacks 		KLMDC Non-fiction 658.8 B5P7 (Browse shelf) Available 11558

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