Normal view MARC view ISBD view

Ethnography for marketers: a guide to consumer immersion

By: Mariampolski, HY.
Material type: materialTypeLabelBookPublisher: Thousand Oaks Sage publications 2006Description: xii, 252 p.ISBN: 0761969470; 9780761969471.Subject(s): Marketing research | Consumer Behaviour | Consumers' preferencesDDC classification: 658.834 Summary: Ethnography for Markets does an excellent job of capturing the academic aspects of ethnography but does so from a practical, useful point of view.
Tags from this library: No tags from this library for this title. Log in to add tags.
    average rating: 0.0 (0 votes)
Item type Current location Item location Call number Status Date due Barcode
Books Vikram Sarabhai Library
Slot 2189 (2 Floor, East Wing) 658.834 M2E8 (Browse shelf) Checked out 02/01/2020 159894

Ethnography for Markets does an excellent job of capturing the academic aspects of ethnography but does so from a practical, useful point of view.

There are no comments for this item.

Log in to your account to post a comment.

Powered by Koha