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Design:innovate differentiate communicate

By: Peters, Tom.
Material type: materialTypeLabelBookSeries: Tom Peters Essentials. Publisher: London Dorling Kindersley 2005Description: 160 p.ISBN: 9781405302586.Subject(s): Organisational change - Management | Reengineering (Management) | Leadership ability | Organisational effectiveness | Management | Design in managentDDC classification: 658.4 Summary: It shows how to create a new experience for your customers and discovers why design is the number 1 determint of whether for a product or service . It teaches to see why branding is about nothing more, or less, what is your organisation , why is here and how it is unique.
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Books Vikram Sarabhai Library
Slot 2012 (2 Floor, East Wing) 658.4 P3D3 (Browse shelf) Available 158994

It shows how to create a new experience for your customers and discovers why design is the number 1 determint of whether for a product or service . It teaches to see why branding is about nothing more, or less, what is your organisation , why is here and how it is unique.

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