Normal view MARC view ISBD view

The new PR toolkit: strategies for successful media relations

By: Breakenridge, Deirdre.
Contributor(s): DeLoughry, Thomas J.
Material type: materialTypeLabelBookPublisher: New Jersey Prentice-Hall 2003Description: xxv, 240 p.ISBN: 0130090255; 9780130090256.Subject(s): Public relations | Mass media and businessDDC classification: 659.111 Summary: This book shows communications and marketing professionals how to manage the message, the story, in this post-internet world, and, especially, how the instantaneousness of the internet itself can be a help and a hindrance to that mission. This book updates and enhances the public communications field to the present day. https://www.pearson.ch/HigherEducation/Pearson/EAN/9780130090256/New-PR-Toolkit-The
Tags from this library: No tags from this library for this title. Log in to add tags.
    average rating: 0.0 (0 votes)
Item type Current location Item location Call number Status Date due Barcode
Books Vikram Sarabhai Library
Slot 2212 (2 Floor, East Wing) 659.111 B7N3 (Browse shelf) Available 158804

This book shows communications and marketing professionals how to manage the message, the story, in this post-internet world, and, especially, how the instantaneousness of the internet itself can be a help and a hindrance to that mission. This book updates and enhances the public communications field to the present day.

https://www.pearson.ch/HigherEducation/Pearson/EAN/9780130090256/New-PR-Toolkit-The

There are no comments for this item.

Log in to your account to post a comment.

Powered by Koha