Managerial communication: strategies and applications

By: Smeltzer, Larry R
Contributor(s): Hynes, Geraldine E | Leonard, Donald J
Material type: TextTextPublisher: Boston McGraw-Hill 2002Edition: 2nd edDescription: xx, 316 p.ISBN: 9780256170818Subject(s): Communication in management | Business communicationDDC classification: 658.4 Summary: Managerial Communication: Strategies and Applications focuses on skills and strategies that managers need in today’s workplace. The first edition of Managerial Communication stood out in the field for its strategic approach, solid research base, comprehensive range of topics, its even-handed examination of oral and written channels, and its focus on managerial (as opposed to entry-level) competencies. The overriding principle for the revision was to preserve the book’s key strengths while bringing it in line with the early twenty-first century workplace. The chapters have been streamlined and condensed to meet the needs of a busy contemporary manager and content was added to reflect current business practices. In short, the second edition preserves the best features of the first edition, while bringing them up to date and presenting them in a concise, easy to read format. Today's managers will learn the skills and strategies necessary for successful and effective business communication.
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Books Vikram Sarabhai Library
Slot 2023 (2 Floor, East Wing) 658.4 S6M2/2002 (Browse shelf) Available 156060

Managerial Communication: Strategies and Applications focuses on skills and strategies that managers need in today’s workplace. The first edition of Managerial Communication stood out in the field for its strategic approach, solid research base, comprehensive range of topics, its even-handed examination of oral and written channels, and its focus on managerial (as opposed to entry-level) competencies. The overriding principle for the revision was to preserve the book’s key strengths while bringing it in line with the early twenty-first century workplace. The chapters have been streamlined and condensed to meet the needs of a busy contemporary manager and content was added to reflect current business practices. In short, the second edition preserves the best features of the first edition, while bringing them up to date and presenting them in a concise, easy to read format. Today's managers will learn the skills and strategies necessary for successful and effective business communication.

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