Normal view MARC view ISBD view

Experimentation matters: unlocking the potential of new technologies for innovation

By: Thomke, Stefan H.
Material type: materialTypeLabelBookPublisher: Boston Harvard Business School Press 2003Description: xi, 307 p.ISBN: 9781578517503.Subject(s): Technological innovationss | Technology - ExperimentsDDC classification: 600 Summary: Every company's ability to innovate depends on a process of experimentation whereby new products and services are created and existing ones improved. But the cost of experimentation is limiting. New technologies--including computer modeling and simulation--promise to lift that constraint by changing the economics of experimentation. They amplify the impact of learning, creating the potential for higher R&D performance and innovation and new ways of creating value for customers. Stefan H. Thomke argues that to unlock such potential, companies must not only understand the power of new technologies for experimentation, but also fundamentally change their processes, organization, and management of innovation. He shows why experimentation is so critical to innovation, explains the impact of new technologies, and outlines what managers must do to integrate them successfully.
Tags from this library: No tags from this library for this title. Log in to add tags.
    average rating: 0.0 (0 votes)
Item type Current location Item location Call number Copy number Status Date due Barcode
Books Vikram Sarabhai Library
Move to KLMDC
600 T4E9-1 (Browse shelf) 1 Available 154970
Books Vikram Sarabhai Library
Slot 1710 (2 Floor, East Wing) 600 T4E9-2 (Browse shelf) 2 Available 155081

pt. I. Why Experimentation Matters -- 1. New Technologies for Experimentation -- 2. New Technologies at Work: The Integrated Circuit Industry -- 3. Experimentation and Learning -- 4. The Reality of Technology Introduction -- pt. II. Unlocking Potential by Managing Experimentation -- 5. Experimenting Early and Often -- 6. Organizing for Rapid Iteration -- 7. Shifting the Locus of Experimentation.

Every company's ability to innovate depends on a process of experimentation whereby new products and services are created and existing ones improved. But the cost of experimentation is limiting. New technologies--including computer modeling and simulation--promise to lift that constraint by changing the economics of experimentation. They amplify the impact of learning, creating the potential for higher R&D performance and innovation and new ways of creating value for customers. Stefan H. Thomke argues that to unlock such potential, companies must not only understand the power of new technologies for experimentation, but also fundamentally change their processes, organization, and management of innovation. He shows why experimentation is so critical to innovation, explains the impact of new technologies, and outlines what managers must do to integrate them successfully.

There are no comments for this item.

Log in to your account to post a comment.

Powered by Koha