Competing in a service economy: how to create a competitive advantage through service development and innovation

By: Gustafsson, Anders
Contributor(s): Johnson, Michael D
Material type: TextTextSeries: University of Michigan Business School Management seriesPublisher: San Francisco Jossey - Bass 2003Description: xv, 190 p.ISBN: 0787961566; 9780787961565Subject(s): Customer services - Management | Service industries - Tecnological innovations - Management | CompetitionDDC classification: 658.812
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