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The 360 degree brand in Asia: creating more effective marketing communications

By: Blair, Mark.
Contributor(s): Armstrong, Richard | Murphy, Mike.
Material type: materialTypeLabelBookPublisher: New Jersey John Wiley & Sons (Asia) Pte Ltd., 2003Description: xvi, 215 p.ISBN: 9780470820575; 0470820578.Subject(s): Brand name products - Asia - Marketing | Communication in marketingDDC classification: 659.12
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Item type Current location Item location Call number Status Date due Barcode
Books Vikram Sarabhai Library
Slot 2214 (2 Floor, East Wing) 659.12 B5T4 (Browse shelf) Available 153642

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