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Internet marketing: building advantage in a networked economy

By: Mohammed, Rafi A Contributor(s): Fisher, Robert J | Jaworski, Bernard J | Cahill, Aileen M Material type: Book

BookPublication details: Boston McGraw-Hill/ Irwin 2001Edition: Internationnal EditionDescription: xli, 726 p. With CD at Acc. No.CD431ISBN: 9780071124935Subject(s): Internet marketingDDC classification: 658.8

List(s) this item appears in: Internet Marketing

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Item type	Current library	Item location	Call number	Status	Date due	Barcode
Books	Vikram Sarabhai Library		658.8 M6I6 (Browse shelf(Opens below))	Available		152679

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	658.8 M9S3 Segmentation and positioning for strategic marketing decisions	658.8 M6I6 Internet marketing: building advantage in a networked economy	658.8 M6M21 Inside the tornado: marketing strategies from silicon valley's cutting edge	658.8 M6N6 Now or never: how companies must change today to win the battle for internet consumers	658.8 M6P6 Power play: the beginning of the endgame in net markets	Next

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