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Strategic marketing management cases

By: Cravens, David W.
Contributor(s): Crittenden, Victoria L | Lamb, Charles W.
Material type: materialTypeLabelBookPublisher: Boston McGraw-Hill 2002Edition: 7th ed.Description: xvi, 685p. With CD.at Acc.NoCD432.ISBN: 978007112359.Subject(s): Marketing - Case studiesDDC classification: 658.8
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