Convergence marketing: strategies for reaching the new hybrid consumer Wind, Yoram Jerry

By: Wind, Yoram Jerry
Contributor(s): Gunther, Robert E | Mahajan, Vijay
Material type: TextTextPublisher: New Jersey Prentice-Hall 2002Description: xxviii, 336 pISBN: 0130650757Subject(s): Internet marketing | Marketing | Consumer Behaviour | Communication in marketingDDC classification: 658.8
List(s) this item appears in: Internet Marketing
Tags from this library: No tags from this library for this title. Log in to add tags.
    Average rating: 0.0 (0 votes)

Powered by Koha