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Relationship marketing: gaining competitive advantage through customer satisfaction and customer retention

Contributor(s): Henning-Thurau, Thorsten [Editor] | Hansen, Ursula [Editor].
Material type: materialTypeLabelBookPublisher: Berlin Springer-Verlag 2000Description: xvii, 459 p.ISBN: 9783540669425.Subject(s): Marketing | Competitive advantage | Customer satisfactionDDC classification: 658.8
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