Indian Institute of Management Ahmedabad

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New marketing strategies: evolving flexible processes to fit market circumstance

By: Chaston, Ian.
Material type: materialTypeLabelBookPublisher: New Delhi Response Books 1999Description: vii, 199 p.ISBN: 9788170368830.Subject(s): Marketing | Strategic - Planning | Marketing - ManagementDDC classification: 658.8
List(s) this item appears in: 2.MARKETING
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Item type Current location Item location Call number Status Date due Barcode
Books Vikram Sarabhai Library
Slot 2139 (2 Floor, East Wing) 658.8 C4N31 (Browse shelf) Available 145481

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