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Transaction decoupling: the effects of price bundling on the decision to consume

By: Soman, Dilip.
Contributor(s): Gourville, John T.
Material type: materialTypeLabelBookSeries: MSI working paper report no.98-131. Publisher: Cambridge Marketing Science Institute 1998Description: 36 p.Subject(s): Consumer Behaviour | Decision-makingDDC classification: 339.42
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