Amazon cover image
Image from Amazon.com

Marketing management

By: Material type: TextTextPublication details: New Delhi Prentice-Hall of India 1999Edition: 10th ed. The Millennium EditionDescription: xxxi, 718 pISBN:
  • 8120316096
Subject(s): DDC classification:
  • 658.8 K6M2/2000
Summary: The world of marketing is changing everyday–and in order for students to have a competitive edge, they need a textbook that reflects the best of today’s marketing theory and practices. Marketing Management, 15/e, is the gold standard marketing text because its content and organization consistently reflect the latest changes in today’s marketing theory and practice. The fifteenth edition is updated wherever appropriate to provide the most comprehensive, current, and engaging marketing management text as possible.
Tags from this library: No tags from this library for this title. Log in to add tags.
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Item type Current library Item location Shelving location Call number Copy number Status Notes Date due Barcode
Books Vikram Sarabhai Library Rack 39-B / Slot 2238 (2nd Floor, East Wing) General Stacks 658.8 K6M2/2000-1 (Browse shelf(Opens below)) 1 Available PM (30.05.2017) 144861
Books Vikram Sarabhai Library Rack 39-B / Slot 2238 (2nd Floor, East Wing) General Stacks 658.8 K6M2/2000-2 (Browse shelf(Opens below)) 2 Available PM (30.05.2017) 160806

The world of marketing is changing everyday–and in order for students to have a competitive edge, they need a textbook that reflects the best of today’s marketing theory and practices. Marketing Management, 15/e, is the gold standard marketing text because its content and organization consistently reflect the latest changes in today’s marketing theory and practice. The fifteenth edition is updated wherever appropriate to provide the most comprehensive, current, and engaging marketing management text as possible.

There are no comments on this title.

to post a comment.