Indian Institute of Management Ahmedabad

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Classic failures in product marketing: marketing principles violations and how to avoid them Hendon, Donald W.

By: Hendon, Donald W
Material type: TextTextPublisher: New York Quorum Books 1989Description: 205 p.ISBN: 0899303048Subject(s): Product management | Business failures | Marketing | New ProductsDDC classification: 658.5
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Item type Current location Item location Call number Status Date due Barcode
Books Vikram Sarabhai Library
KLMDC 658.5 H3C5 (Browse shelf) Available 124663

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