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Competing on value: bridging the gap between brand and customer value

By: Knox, Simon.
Contributor(s): Maklan, Stan.
Material type: materialTypeLabelBookPublisher: London Financial Times Pitman Publishing 1998Description: xviii, 235 p.ISBN: 9780273631057.Subject(s): Brand name products | Customer service | Customer satisfactionDDC classification: 658.812
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