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Shopping behaviour and consumer preference for store price format: why ""large basket"" shoppers prefer EDLP

By: Bell, David R.
Contributor(s): Lattin, James M.
Material type: materialTypeLabelBookSeries: MSI working paper report no.98-114. Publisher: Cambridge Marketing Science Institute 1998Description: 50 p.Subject(s): Consumer preferences | Consumers | PricesDDC classification: 658.83
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