Using conjoint analysis to help design product platforms Moore, William L.

By: Moore, William L
Contributor(s): Louviere, Jordan J | Verma, Rohit
Material type: TextTextSeries: MSI working paper report no.98-113Publisher: Cambridge Marketing Science Institute 1998Description: 28 p.Subject(s): New products | Manufactures | Production managementDDC classification: 658.5
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