Indian Institute of Management Ahmedabad

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Variety for sale: mass customization or mass confusion? Huffman, Cynthia

By: Huffman, Cynthia
Contributor(s): Kahn, Barbara E
Material type: TextTextSeries: MSI working paper report, No. 98-111Publisher: Cambridge Marketing Science Institute 1998Description: 33 p.Subject(s): Manufactures | New products | Mass production | Sales managementDDC classification: 658.57
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Books Vikram Sarabhai Library
Slot 2122 (2 Floor, East Wing) 658.57 H8V2 (Browse shelf) Available 143507

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