Indian Institute of Management Ahmedabad

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Preproduction market potential assessment of innovative consumer products Grover, Rajiv

By: Grover, Rajiv
Contributor(s): Ozer, Muammer
Material type: TextTextSeries: MSI working paper report no.98-104Publisher: Cambridge, Massachusetts Marketing Science Institute 1998Description: 45 p.Subject(s): New products | ConsumersDDC classification: 658.83
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Books Vikram Sarabhai Library
Slot 2185 (2 Floor, East Wing) 658.83 G7P71 (Browse shelf) Available 143500

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