Normal view MARC view ISBD view

Brand managers' perceptions of the marketing communications budget allocation process

By: Low, George S.
Contributor(s): Mohr, Jakki J.
Material type: materialTypeLabelBookSeries: MSI working paper report no.98-105. Publisher: Cambridge Marketing Science Institute 1998Description: 55 p.Subject(s): Communication in marketing | Consumer goods | MarketingDDC classification: 658.8
List(s) this item appears in: Marketing Communication
Tags from this library: No tags from this library for this title. Log in to add tags.
    average rating: 0.0 (0 votes)

Powered by Koha