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Dynamic model of consumers' usage of services: usage as an antecedent and consequence of satisfaction

By: Bolton, Ruth N.
Contributor(s): Lemon, Katherine N.
Material type: materialTypeLabelBookSeries: MSI working paper report no.98-106. Publisher: Cambridge Marketing Science Institute 1998Description: 42 p.Subject(s): Marketing | Customer satisfaction | Customer serviceDDC classification: 658.8
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Item type Current location Item location Call number Status Date due Barcode
Books Vikram Sarabhai Library
Slot 2138 (2 Floor, East Wing) 658.8 B6D9 (Browse shelf) Available 143502

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