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Handbook of marketing scales; multi-item measures for marketing and consumer Behaviour research

By: Bearden, William O.
Contributor(s): Netemeyer, Richard G.
Material type: materialTypeLabelBookPublisher: Thousand Oaks Sage publications 1999Edition: 2d ed.Description: 535 p.ISBN: 076191000X.Subject(s): Marketing research | Consumer Behaviour - ResearchDDC classification: 658.83
List(s) this item appears in: Marketing Scales | Sage Handbooks
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Item type Current location Collection Call number Status Date due Barcode
Books Vikram Sarabhai Library
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Non-fiction 658.83 B3H2/99 (Browse shelf) Available 143846

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