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The great marketing turnaround: the age of the individual-and how to profit from it

By: Rapp, Stan.
Contributor(s): Collins, Tom.
Material type: materialTypeLabelBookPublisher: Englewood Cliffs Prentice-Hall,Inc. 1990Description: xii, 336 p.ISBN: 9780133655605.Subject(s): Marketing | Advertising | Sales promotionDDC classification: 658.8
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