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Marketing nuggets: conceptual dimensions in marketing

By: Ramesh Kumar, S.
Material type: materialTypeLabelBookPublisher: New Delhi Vikas Publishing House PVT LTD 1998Description: xi, 362 p.ISBN: 9788125905387.Subject(s): Marketing | Consumer Behaviour | Sales managementDDC classification: 658.8
List(s) this item appears in: 2.MARKETING
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