Sales forecasting management
By: Mentzer, John T.
Contributor(s): Bienstock, Carol C
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Material type: 
BookPublisher: Thousand Oaks Sage publications 1998Description: xiv, 274 p. CD-ROM disk with Reference and Circulation Dept.ISBN: 0761908234; 9780761908227.Subject(s): Sales forecasting - Management | Marketing research - ManagementDDC classification: 658.818
| Item type | Current location | Item location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| Books | Vikram Sarabhai Library | Slot 2178 (2 Floor, East Wing) | 658.818 M3S2 (Browse shelf) | Available | 140800 |
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| 658.816 S4C6 Confessions of the pricing man: how price affects everything | 658.816 S4H6 How to price: a guide to pricing techniques and yield management | 658.816 V6P7 Principles of pricing: an analytical approach | 658.818 M3S2 Sales forecasting management | 658.8184 F6M2 Mastering marketing |
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