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Standing room only: strategies for marketing the performing arts

By: Kotler, Philip.
Contributor(s): Scheff, Joanne.
Material type: materialTypeLabelBookPublisher: Boston Harvard Business School Press 1997Description: xii, 560 p.ISBN: 9780875847375.Subject(s): Performing arts - Marketing | Strategic planning | MarketingDDC classification: 658.8
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Item type Current location Item location Call number Status Date due Barcode
Books Vikram Sarabhai Library
Slot 2149 (2 Floor, East Wing) 658.8 K6S8 (Browse shelf) Available 140850

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