Indian Institute of Management Ahmedabad

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Electronic marketing and the consumer

Contributor(s): Peterson, Robert A [Editor].
Material type: materialTypeLabelBookPublisher: Thousand Oaks Sage publications 1997Description: xiii, 193 p.ISBN: 0761910700; 9780761910701.Subject(s): Broadcast advertising | Twenty-first century - Forecasts | Internet marketingDDC classification: 658.84
List(s) this item appears in: Internet Marketing
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Item type Current location Item location Call number Status Date due Barcode
Books Vikram Sarabhai Library
Slot 2192 (2 Floor, East Wing) 658.84 E5 (Browse shelf) Available 139177

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