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Visual persuasion: the role of images in advertising

By: Messaris, Paul.
Material type: materialTypeLabelBookPublisher: Thousand Oaks Sage publications 1997Description: xxii, 296 p.ISBN: 0803972466; 9780803972469.Subject(s): Visual communication | Psychological aspects | Advertising | Commercial artDDC classification: 659.1
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Item type Current location Item location Call number Status Date due Barcode
Books Vikram Sarabhai Library
Slot 2209 (2 Floor, East Wing) 659.1 M3V4 (Browse shelf) Available 137312

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