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Segmentation and positioning for strategic marketing decisions

By: Myers, James H.
Material type: materialTypeLabelBookPublisher: Chicago American Marketing Association 1996Description: 358 p.ISBN: 0877572593.Subject(s): Market segmentation | Statistical methods | MarketingDDC classification: 658.8
List(s) this item appears in: 2.MARKETING
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Item type Current location Item location Call number Status Date due Barcode
Books Vikram Sarabhai Library
Slot 2156 (2 Floor, East Wing) 658.8 M9S3 (Browse shelf) Available 138057

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