Segmentation and positioning for strategic marketing decisions Myers, James H

By: Myers, James H
Material type: TextTextPublisher: Chicago American Marketing Association 1996Description: 358 pISBN: 0877572593Subject(s): Market segmentation | Statistical methods | MarketingDDC classification: 658.8
List(s) this item appears in: 2.MARKETING
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Books Vikram Sarabhai Library
Slot 2156 (2 Floor, East Wing) 658.8 M9S3 (Browse shelf) Available 138057

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