Indian Institute of Management Ahmedabad

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Marketing and consumer research in the public interest

Contributor(s): Paul, Ronald Hill [Editor].
Material type: materialTypeLabelBookPublisher: Thousand Oaks Sage publications 1996Description: x, 230 p.ISBN: 0803971907; 9780803971905.Subject(s): Marketing research | Advertising | Consumer Behaviour | Public interest | Consumer education | Social aspectsDDC classification: 658.83
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Item type Current location Item location Call number Status Date due Barcode
Books Vikram Sarabhai Library
Slot 2187 (2 Floor, East Wing) 658.83 M21 (Browse shelf) Available 135344

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