Meeting of the minds: creating the market-based enterprise Barabba, Vincent P.

By: Barabba, Vincent P
Material type: TextTextPublisher: Boston Harvard Business School Press 1995Description: xv, 247 p.ISBN: 0875845770; 9780875845777Subject(s): Marketing research | Marketing | New products | Consumer satisfaction | Decision makingDDC classification: 658.83
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Books Vikram Sarabhai Library
Slot 2182 (2 Floor, East Wing) 658.83 B2M3 (Browse shelf) Available 134470

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