Product-country images: impact and role in international marketing

Contributor(s): Papadopoulos, Nicolas [Editor] | Heslop, Louis A [Editor]
Material type: TextTextSeries: International Business PressPublisher: New York International Business Press 1993Description: xxvi, 477 pISBN: 9781560242369Subject(s): Marketing | Consumer's preference | Cross-cultural studiesDDC classification: 658.8
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Item type Current location Item location Call number Status Date due Barcode
Books Vikram Sarabhai Library
Slot 2158 (2 Floor, East Wing) 658.8 P7 (Browse shelf) Available 134279

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