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Marketing in a multicultural world: ethnicity, nationalism, and cultural identity

Contributor(s): Costa, Janeen Arnold [Editor] | Bamossy, Gary J [Editor].
Material type: materialTypeLabelBookPublisher: Thousand Oaks Sage publications 1995Description: ix, 341 p.ISBN: 9780803953284.Subject(s): Marketing | Communication in marketing | Intercultural communication | Consumer BehaviourDDC classification: 658.8
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Item type Current location Item location Call number Status Date due Barcode
Books Vikram Sarabhai Library
Slot 2152 (2 Floor, East Wing) 658.8 M217 (Browse shelf) Available 134166

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