Local cover image
Local cover image

Sky high : the IndiGo story

By: Material type: TextTextPublication details: HarperCollins 2024 GurugramDescription: xix, 231 p. Includes referencesISBN:
  • 978356999121
Subject(s): DDC classification:
  • 387.7065  S4S5
Summary: In 2006, IndiGo was one of the late entrants into the low-cost airline business in India. The market already had many strong players by then-several of them new-including Captain Gopinath’s Air Deccan, Ajay Singh’s SpiceJet, Vijay Mallya’s Kingfisher Airlines and Wadia Group’s GoAir. In the next seventeen years, while some struggled and others were grounded, IndiGo became not only the largest airline in the country, but also the most valuable in the history of Indian aviation. No other Indian airline has come close to matching these numbers since Indian aviation took off in 1932 with J.R.D. Tata’s Air India. What does IndiGo do differently-and right? What makes it prosper in a troubled and often loss-riddled industry? Why has IndiGo continued to grow despite the rift in the nearly twenty- five-year-long friendship of its promoters Rahul Bhatia and Rakesh Gangwal? What is the road ahead for IndiGo as it defends its supremacy in Indian aviation from Tata and Singapore Airlines-backed Air India? In Sky High, award-winning journalist Tarun Shukla presents a detailed account of how one dream, two media-shy friends and some great execution created an aviation behemoth. Based on years of research, extensive interviews and authoritative data, this is a fascinating story of patience, planning and persistence. https://harpercollins.co.in/product/sky-high/
Tags from this library: No tags from this library for this title. Log in to add tags.
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Item type Current library Item location Collection Shelving location Call number Status Date due Barcode
Books Vikram Sarabhai Library Rack 27-B / Slot 1304 (0 Floor, East Wing) Non-fiction General Stacks 387.7065 S4S5 (Browse shelf(Opens below)) Available 207697

In 2006, IndiGo was one of the late entrants into the low-cost airline business in India. The market already had many strong players by then-several of them new-including Captain Gopinath’s Air Deccan, Ajay Singh’s SpiceJet, Vijay Mallya’s Kingfisher Airlines and Wadia Group’s GoAir. In the next seventeen years, while some struggled and others were grounded, IndiGo became not only the largest airline in the country, but also the most valuable in the history of Indian aviation. No other Indian airline has come close to matching these numbers since Indian aviation took off in 1932 with J.R.D. Tata’s Air India.

What does IndiGo do differently-and right? What makes it prosper in a troubled and often loss-riddled industry? Why has IndiGo continued to grow despite the rift in the nearly twenty- five-year-long friendship of its promoters Rahul Bhatia and Rakesh Gangwal? What is the road ahead for IndiGo as it defends its supremacy in Indian aviation from Tata and Singapore Airlines-backed Air India?

In Sky High, award-winning journalist Tarun Shukla presents a detailed account of how one dream, two media-shy friends and some great execution created an aviation behemoth. Based on years of research, extensive interviews and authoritative data, this is a fascinating story of patience, planning and persistence.


https://harpercollins.co.in/product/sky-high/

There are no comments on this title.

to post a comment.

Click on an image to view it in the image viewer

Local cover image