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From unknown to unforgettable : Stories and strategies to transform your start - up into a trustworthy brand

By: Material type: TextTextPublication details: Penguin Business 2024 GurugramDescription: xvii, 312 pISBN:
  • 9780143463962
Subject(s): DDC classification:
  • 650 P2F7
Summary: Transforming a product or service into a trustworthy brand is key to standing out in an insanely crowded marketplace. While extensive branding literature exists on international brands, there is a scarcity of the same on Indian brands, especially the new-age ones. India’s diverse and evolving market presents unique challenges. What works in developed markets like America may not work in India. Additionally, the obstacles and limitations faced by start-ups differ significantly from those encountered by established corporations. Consequently, the literature on established Indian brands may not be highly relevant in the rapidly evolving world of startups. If you want to understand how a start-up can transform into an iconic brand in India’s diverse, crowded and ever-changing market, this book, a goldmine of strategies and stories, you must read. https://www.penguin.co.in/book/from-unknown-to-unforgettable/
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Item type Current library Item location Collection Shelving location Call number Status Date due Barcode
Books Vikram Sarabhai Library Alumni Publications (2nd Floor) Non-fiction Alumni Publication 650 P2F7 (Browse shelf(Opens below)) Available 207808

Transforming a product or service into a trustworthy brand is key to standing out in an insanely crowded marketplace. While extensive branding literature exists on international brands, there is a scarcity of the same on Indian brands, especially the new-age ones. India’s diverse and evolving market presents unique challenges. What works in developed markets like America may not work in India. Additionally, the obstacles and limitations faced by start-ups differ significantly from those encountered by established corporations. Consequently, the literature on established Indian brands may not be highly relevant in the rapidly evolving world of startups.

If you want to understand how a start-up can transform into an iconic brand in India’s diverse, crowded and ever-changing market, this book, a goldmine of strategies and stories, you must read.



https://www.penguin.co.in/book/from-unknown-to-unforgettable/

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