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Elgar encyclopedia of pricing

Contributor(s): Series: Elgar encyclopedias in business and management seriesPublication details: Edward Elgar 2024 CheltenhamDescription: xii, 372 pISBN:
  • 9781035307302
  • 9781035307319
Subject(s): DDC classification:
  • 658.816 E5 E5
Online resources: Summary: The Elgar Encyclopedia of Pricing presents a holistic view of cutting-edge topics, practical insights, and global perspectives on pricing. In-depth entries cover everything from behavioral pricing and artificial intelligence to sustainability pricing strategies and dynamic online pricing. This Encyclopedia helps the reader optimize pricing operations and develop effective strategies in a business landscape where pricing decisions are pivotal. Authors use strategic, psychological, cultural, financial, technological, ethical and legal perspectives, covering cross-cultural dimensions to aid businesses operating in diverse markets. Crucially, the Encyclopedia highlights how pricing influences consumer behavior, shapes market dynamics, and drives business outcomes. This comprehensive Encyclopedia is a vital read for scholars in the dynamic fields of pricing, business analytics, marketing, strategic management, behavioral and experimental economics, economic psychology, finance and industrial economics. The Encyclopedia is conceived as an indispensable reference work for all pricing and marketing managers worldwide, both in B2B and in B2C markets. Key Features: ● Incorporates a wealth of data, methodologies and references ● Examines traditional pricing concepts alongside emerging trends ● 65 distinct entries written by leading academics and pricing experts ● Combines empirical research with real-world case studies to provide unparalleled guidance in navigating the intricate world of pricing strategy and management https://www.e-elgar.com/shop/usd/elgar-encyclopedia-of-pricing-9781035307302.html
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Item type Current library Item location Collection Shelving location Call number Status Date due Barcode
eBooks Vikram Sarabhai Library Digital Access Non-fiction Electronic Resources 658.816 E5 (Browse shelf(Opens below)) e-Book - Digital Access ER000835

The Elgar Encyclopedia of Pricing presents a holistic view of cutting-edge topics, practical insights, and global perspectives on pricing. In-depth entries cover everything from behavioral pricing and artificial intelligence to sustainability pricing strategies and dynamic online pricing.

This Encyclopedia helps the reader optimize pricing operations and develop effective strategies in a business landscape where pricing decisions are pivotal. Authors use strategic, psychological, cultural, financial, technological, ethical and legal perspectives, covering cross-cultural dimensions to aid businesses operating in diverse markets. Crucially, the Encyclopedia highlights how pricing influences consumer behavior, shapes market dynamics, and drives business outcomes.

This comprehensive Encyclopedia is a vital read for scholars in the dynamic fields of pricing, business analytics, marketing, strategic management, behavioral and experimental economics, economic psychology, finance and industrial economics. The Encyclopedia is conceived as an indispensable reference work for all pricing and marketing managers worldwide, both in B2B and in B2C markets.

Key Features:
● Incorporates a wealth of data, methodologies and references
● Examines traditional pricing concepts alongside emerging trends
● 65 distinct entries written by leading academics and pricing experts
● Combines empirical research with real-world case studies to provide unparalleled guidance in navigating the intricate world of pricing strategy and management


https://www.e-elgar.com/shop/usd/elgar-encyclopedia-of-pricing-9781035307302.html

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