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Madmen in Shanghai: a social history of advertising in modern China (1914–1956)

By: Material type: TextTextPublication details: De Gruyter Oldenbourg 2024 BostonDescription: ix, 250 p., ill. includes appendice, reference, etcISBN:
  • 9783111388243
Subject(s): DDC classification:
  • 909.02951 A7M2
Summary: Madmen in Shanghai: A Social History of Advertising in Modern China (1914–1956) provides a novel perspective on the emergence of Chinese consumer society through an extensive historical investigation of the advertising industry in pre-Communist China. Utilizing a diverse array of previously unexplored primary sources, including professional literature, newspapers, photographs, and municipal archives, it charts the development and growing influence of the advertising profession, fostered by professional organizations, agencies, and prominent practitioners. It underscores the crucial role of this hybrid and transnational profession in introducing an expanding array of consumer products and in shaping the enduring narrative of the “four hundred million customers.” This book will be of interest to scholars specializing in modern Chinese history, urban and consumer studies, media and mass communication, and also for professionals engaged in the fields of advertising and marketing. https://www.degruyter.com/document/doi/10.1515/9783111390000/html?lang=en
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Item type Current library Item location Collection Shelving location Call number Status Notes Date due Barcode
Books Vikram Sarabhai Library Rack 40-A / Slot 2300 (2nd Floor, East Wing) Non-fiction General Stacks 659.10951 A7M2 (Browse shelf(Opens below)) Available 207545

Madmen in Shanghai: A Social History of Advertising in Modern China (1914–1956) provides a novel perspective on the emergence of Chinese consumer society through an extensive historical investigation of the advertising industry in pre-Communist China. Utilizing a diverse array of previously unexplored primary sources, including professional literature, newspapers, photographs, and municipal archives, it charts the development and growing influence of the advertising profession, fostered by professional organizations, agencies, and prominent practitioners. It underscores the crucial role of this hybrid and transnational profession in introducing an expanding array of consumer products and in shaping the enduring narrative of the “four hundred million customers.” This book will be of interest to scholars specializing in modern Chinese history, urban and consumer studies, media and mass communication, and also for professionals engaged in the fields of advertising and marketing.


https://www.degruyter.com/document/doi/10.1515/9783111390000/html?lang=en

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