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Precision retailing: driving results with behavioral insights and data analytics

Contributor(s): Material type: TextTextPublication details: University of Toronto Press 2024 TorontoDescription: xiii, 440 p. ; illISBN:
  • 9781487542719
Subject(s): DDC classification:
  • 658.8 P7
Summary: Without a doubt, the COVID-19 era has forced the retail sector to rethink the way it conducts business. Customer experience has largely shifted into the digital realm, and questions have emerged about how to best optimize and evolve business operations in light of this change. Drawing on a host of expert contributors, Precision Retailing takes a broad perspective on precision retailing as the interaction point between individuals and the organizations, institutions, systems, and policies that support them in ever-changing contexts. The book assembles precision retailing key concepts, methods, and tools that complement existing behavioral research. The decision support tools will help managers better capture in real time the multiscale drivers of consumer behavior and successfully integrate these into their retail strategy and tactics. Each chapter includes a short strategic brief for successful human-centered digital transformation that focuses squarely on actionable insights for practitioners. Shedding light on the way we understand and handle this complex customer journey, Precision Retailing examines how retail will evolve in the post-COVID era, shaping how businesses meet the inevitable continuation of the digital transition. https://utorontopress.com/9781487542719/precision-retailing/
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Item type Current library Item location Collection Shelving location Call number Status Notes Date due Barcode
Books Vikram Sarabhai Library Rack 39-B / Slot 2247 (2nd Floor, East Wing) Non-fiction General Stacks 658.8 P7 (Browse shelf(Opens below)) Available New Arrivals | Books |23-29 December| Issue from 30th December, 2024 207598

Without a doubt, the COVID-19 era has forced the retail sector to rethink the way it conducts business. Customer experience has largely shifted into the digital realm, and questions have emerged about how to best optimize and evolve business operations in light of this change.

Drawing on a host of expert contributors, Precision Retailing takes a broad perspective on precision retailing as the interaction point between individuals and the organizations, institutions, systems, and policies that support them in ever-changing contexts. The book assembles precision retailing key concepts, methods, and tools that complement existing behavioral research. The decision support tools will help managers better capture in real time the multiscale drivers of consumer behavior and successfully integrate these into their retail strategy and tactics. Each chapter includes a short strategic brief for successful human-centered digital transformation that focuses squarely on actionable insights for practitioners. Shedding light on the way we understand and handle this complex customer journey, Precision Retailing examines how retail will evolve in the post-COVID era, shaping how businesses meet the inevitable continuation of the digital transition.



https://utorontopress.com/9781487542719/precision-retailing/

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