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The future of purpose - driven branding: signature programs that impact & inspire both business and society

By: Contributor(s): Material type: TextTextPublication details: New Delhi Wiley 2023Description: xviii, 270 p. Includes indexISBN:
  • 9789357460897
Subject(s): DDC classification:
  • 658.827 A2F8
Summary: It’s not enough for companies to make a commitment to reduce energy or have an ad hoc budget for grants and volunteering—the world needs their resources, know-how, and ability to address society’s needs and existential threats…and employees and customers demand it. Branding expert David Aaker and Varsha Jain show a pathway to business and social program leadership through this title of Future of Purpose Driven Branding. https://www.wileyindia.com/catalog/product/view/id/8051/s/the-future-of-purpose-driven-branding-signature-programs-that-impact-inspire-both-business-and-society/category/2/
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Item type Current library Item location Collection Shelving location Call number Status Date due Barcode
Books Vikram Sarabhai Library Rack 40-A / Slot 2269 (2nd Floor, East Wing) Non-fiction General Stacks 658.827 A2F8 (Browse shelf(Opens below)) Available 206472

It’s not enough for companies to make a commitment to reduce energy or have an ad hoc budget for grants and volunteering—the world needs their resources, know-how, and ability to address society’s needs and existential threats…and employees and customers demand it. Branding expert David Aaker and Varsha Jain show a pathway to business and social program leadership through this title of Future of Purpose Driven Branding.


https://www.wileyindia.com/catalog/product/view/id/8051/s/the-future-of-purpose-driven-branding-signature-programs-that-impact-inspire-both-business-and-society/category/2/

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