Using semiotics in retail: leverage consumer insight to engage shoppers and boost sales
Material type:
BookPublication details: New York Kogan Page 2022Description: xxii, 271 p. Includes bibliographical reference and indexISBN: 9781398603820Subject(s): Semiotics in real-world retail | Retail marketing | Unilever uses semiotics | Future of consumersDDC classification: 658.87 Summary: Table of contents
Section - PART ONE: Case studies - semiotics in real-world retail;
Chapter - 01: Semiotics will change your career in retail or retail marketing;
Chapter - 02: How Unilever uses semiotics;
Section - PART TWO: The present day;
Chapter - 03: Desire;
Chapter - 04: ‘Premium, natural, sensational!’ How to create meaning;
Chapter - 05: Shopper needs and behaviour;
Chapter - 06: Shopping and identity;
Section - PART THREE: The future;
Chapter - 07: The future of business;
Chapter - 08: The future of consumers;
Chapter - 09: The future of retail;
Chapter - 10: The future of everything;
Section - PART FOUR: You can do semiotics - tools for retailers;
Chapter - 11: Fast answers to everyday questions;
Chapter - 12: Tools for thinking - how to generate ideas using semiotics;
Chapter - 13: Acknowledgements;
| Item type | Current library | Item location | Collection | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|---|
| Books | Vikram Sarabhai Library On Display | Non-fiction | 658.87 L2U8 (Browse shelf(Opens below)) | Checked out | 09/10/2023 | 206426 |
Table of contents
Section - PART ONE: Case studies - semiotics in real-world retail;
Chapter - 01: Semiotics will change your career in retail or retail marketing;
Chapter - 02: How Unilever uses semiotics;
Section - PART TWO: The present day;
Chapter - 03: Desire;
Chapter - 04: ‘Premium, natural, sensational!’ How to create meaning;
Chapter - 05: Shopper needs and behaviour;
Chapter - 06: Shopping and identity;
Section - PART THREE: The future;
Chapter - 07: The future of business;
Chapter - 08: The future of consumers;
Chapter - 09: The future of retail;
Chapter - 10: The future of everything;
Section - PART FOUR: You can do semiotics - tools for retailers;
Chapter - 11: Fast answers to everyday questions;
Chapter - 12: Tools for thinking - how to generate ideas using semiotics;
Chapter - 13: Acknowledgements;
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