Brand magic: the art and science of creating successful brands
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BookPublication details: Ahmedabad MIPress 2021Description: 244 p.: col. ill. Includes bibliographical referencesISBN: 9789391207274Subject(s): India - Gujarat - Business brands | Brand-building - India | Marketing communications - Successful storiesDDC classification: 658.8270954 Summary: The first production from the MI-PRESS stable will be "Brand Magic - The Art and Science of creating successful brands" - an extensively researched and curated book that delves into ten notable brands that emerged from Gujarat and became prestigious national brands over the past decades. The book has been co-authored by Prof. Alan D'Souza and Dr. Prashant Pareek. The book showcases how Marketing Communications has played a significant role in taking these brands from state-level to national and international levels. Apart from telling stories behind brand-building, the book will also serve as a helpful reference book for management students studying Marketing, Marketing Communications and Branding.
https://www.mica.ac.in/mi-press
| Item type | Current library | Item location | Collection | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|---|
| Books | Vikram Sarabhai Library General Stacks | Non-fiction | 658.8270954 D8B7 (Browse shelf(Opens below)) | Available | 204506 |
The first production from the MI-PRESS stable will be "Brand Magic - The Art and Science of creating successful brands" - an extensively researched and curated book that delves into ten notable brands that emerged from Gujarat and became prestigious national brands over the past decades. The book has been co-authored by Prof. Alan D'Souza and Dr. Prashant Pareek. The book showcases how Marketing Communications has played a significant role in taking these brands from state-level to national and international levels. Apart from telling stories behind brand-building, the book will also serve as a helpful reference book for management students studying Marketing, Marketing Communications and Branding.
https://www.mica.ac.in/mi-press
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