Platform business models: frameworks, concepts and design

By: Srinivasan, R
Material type: TextTextSeries: Management for professionalsPublisher: Singapore Springer 2021Description: xvii, 346 p.: ill.:col. ISBN: 9789811628375Subject(s): Business planning | Multi sided platform business | Business modelsDDC classification: 658.4012 Summary: This book introduces platform firms as unique business models. Leveraging on the early literature on network economics and strategy frameworks, this book explores how platform business firms evolve in the modern business world. Taking a strategic perspective, this book engages the reader with core concepts, case studies, and frameworks for analyzing platform business firms. This book differentiates platform business firms from traditional pipeline firms; explores engagement with different actors, value creation, and operations of platforms; elucidates resources and capabilities of platform firms that provide them sustained competitive advantage; analyzes performance levers in operating platform business models, including complementarities with other business models; and discusses the sustainability of platform business models, in the face of regulatory and societal challenges, among others. The book is designed as a primer for entrepreneurs setting up and operating platform business firms, senior managers in large corporations repurposing their resources to initiate network dynamics in their businesses, early career managers, and professionals engaging with myriad platform firms for their professional and personal needs. This book intends to provide a decision-maker with a portfolio of decisions to make to create, operate, sustain, and generate value out of a platform business firm. It is also useful for policy professionals to appreciate the economics and policy implications of regulating and governing platforms in a post-digital world. https://www.springer.com/gp/book/9789811628375
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Contents
Chapter 1. Introduction
Chapter 2. Network effects
Chapter 3. FaircentTM: Powering P2P Lending Revolution
Chapter 4. Value creation in platforms
Chapter 5. Swiggy"! Foodora"! and Yelp"! Hyperlocal Platforms
Chapter 6. Network mobilization
Chapter 7. Bharatmatrimony.com
Chapter 8. Just Dial Limited
Chapter 9. Practo
Chapter 10. Pricing and subsidies
Chapter 11. Zomato"!Gold: Platform Overreach
Chapter 12. Platform architecture
Chapter 13. Delhivery: Leveraging the Platform
Chapter 14. Winner-takes-all dynamics
Chapter 15. Tally Solutions Pvt. Ltd.: Orchestrating the Ecosystem.

This book introduces platform firms as unique business models. Leveraging on the early literature on network economics and strategy frameworks, this book explores how platform business firms evolve in the modern business world. Taking a strategic perspective, this book engages the reader with core concepts, case studies, and frameworks for analyzing platform business firms. This book differentiates platform business firms from traditional pipeline firms; explores engagement with different actors, value creation, and operations of platforms; elucidates resources and capabilities of platform firms that provide them sustained competitive advantage; analyzes performance levers in operating platform business models, including complementarities with other business models; and discusses the sustainability of platform business models, in the face of regulatory and societal challenges, among others.



The book is designed as a primer for entrepreneurs setting up and operating platform business firms, senior managers in large corporations repurposing their resources to initiate network dynamics in their businesses, early career managers, and professionals engaging with myriad platform firms for their professional and personal needs. This book intends to provide a decision-maker with a portfolio of decisions to make to create, operate, sustain, and generate value out of a platform business firm. It is also useful for policy professionals to appreciate the economics and policy implications of regulating and governing platforms in a post-digital world.

https://www.springer.com/gp/book/9789811628375

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