A study on urban company (CD)

By: Material type: Computer fileComputer filePublication details: Ahmedabad Indian Institute of Management Ahmedabad 2020Description: 48 p.: col. ill. Includes referencesSubject(s): DDC classification:
  • SP2020/2789
Summary: India’s move towards a digital economy impacted every business category in some way or the other. Major drivers for this market are the growing m- commerce platform and increasing smartphone and internet penetration. e-services has leapfrogged in terms of their evolution, adoption and consolidation rates. It took about a decade for e-commerce to translate into a habit for the Indian populace. e-Services have attained this feat in twice less time! The sector is of course fueled by factors such as mobility of things, skill development initiatives and a nuclear family focused urban ecosystem. The declining mobile Internet rates across India have also played their part in reaching this new business model to the end users.
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Item type Current library Collection Shelving location Call number Status Date due Barcode
Student Project Vikram Sarabhai Library Non-fiction Audio Visual SP2020/2789 (Browse shelf(Opens below)) Not for Issue SP002789

Submitted to Prof. Rajat Sharma
Submitted by ePGP 2019-2021 batch (individual project) in 2nd term

India’s move towards a digital economy impacted every business category in some way or the other. Major drivers for this market are the growing m- commerce platform and increasing smartphone and internet penetration. e-services has leapfrogged in terms of their evolution, adoption and consolidation rates. It took about a decade for e-commerce to translate into a habit for the Indian populace. e-Services have attained this feat in twice less time! The sector is of course fueled by factors such as mobility of things, skill development initiatives and a nuclear family focused urban ecosystem. The declining mobile Internet rates across India have also played their part in reaching this new business model to the end users.

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