Consumer behavior and culture: consequences for global marketing and advertising
Material type:
TextPublication details: Sage Publications 2019 LondonEdition: 3rdDescription: xvii, 451 p.: col. ill. Includes bibliographical references and indexISBN: - 9781544318165
- 658.8342 D3C6-2019
| Item type | Current library | Item location | Collection | Shelving location | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|---|
| Books | Vikram Sarabhai Library | Rack 40-A / Slot 2279 (2nd Floor, East Wing) | Non-fiction | General Stacks | 658.8342 D3C6-2019 (Browse shelf(Opens below)) | Available | 203644 |
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| 658.8342 C6 Consumer social values | 658.8342 C6 Consumer tribes | 658.8342 D2W4 Why people buy things they don't need: understanding and predicting consumer behavior | 658.8342 D3C6-2019 Consumer behavior and culture: consequences for global marketing and advertising | 658.8342 D7R4 The right sensory mix: targeting consumer product development scientifically | 658.8342 G3N3 Neuromarketing in the B-to-B sector: importance, potential and its implications for brand management | 658.8342 J2C6 Consumer behavior: a digital native |
Table of content
1.Consumer Behavior Across Cultures
2.Values and Culture
3.Convergence and Divergence in Consumer Behavior
4.The Consumer: Attributes
5.Social Processes
6.Mental Processes
7.Culture, Communication, and Media Behavior
8.Consumer Behavior Domains
Marieke de Mooij’s new edition of Consumer Behavior and Culture continues to explore how cultural influences can affect consumer behavior. The author uses her own model of consumer behavior to try and answer the fundamental questions about consumption – what people buy, why they buy it and how they buy.
This edition has been updated to include:
. An insight into the different roles of the internet and the growing influence of social media
. An exploration of the various psychological and sociological aspects of human behavior, such as concept of self, personality, group influence, motivation, emotion, perception and information processing
. Updated examples throughout, including millennials as consumers and how the language of consumption can differ across cultures
https://us.sagepub.com/en-us/nam/consumer-behavior-and-culture/book258835
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