Digital entrepreneurship

By: Allen, Jonathan P
Material type: TextTextPublisher: New York Routledge 2019Description: x, 249 p. Includes bibliographical references and indexISBN: 9781138583696Subject(s): New business enterprises | Entrepreneurship | Information technology - Economic aspects | Internet service providersDDC classification: 658.11 Summary: Technology has enabled a new age of entrepreneurship as entrepreneurs find digital tools that enable new ventures to exploit commercial opportunities around the world. This textbook provides students with expert guidance on using technology platforms to start new ventures. With an award-winning approach, the author guides readers through the process of a lean startup, taking a "digital first" approach to entrepreneurship. Students using the book will emerge with enhanced understanding of different digital business models, analytical skills for digital ventures, and the confidence to move from prototype to product. https://www.routledge.com/Digital-Entrepreneurship/Allen/p/book/9781138583696
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Item type Current location Item location Collection Call number Status Date due Barcode
Books Vikram Sarabhai Library
General Stacks
Slot 1876 (2 Floor, East Wing) Non-fiction 658.11 A5D4 (Browse shelf) Available 203112

Table of content

1 Digital Entrepreneurship: New Opportunities and Challenges
2 Choosing a Digital Business Idea
3 Creating a Digital Business Design
4 Building a Business Prototype
5 Digital Content for Business
6 Business Prototype Look and Feel
7 Business Prototype Features
8 Web Analytics
9 Creating and Tracking Business Goals
10 Usability and Customer Experience
11 Customer Acquisition in a Digital World
12 Digital Business Experiments
13 Launching a New Digital Business Venture

Technology has enabled a new age of entrepreneurship as entrepreneurs find digital tools that enable new ventures to exploit commercial opportunities around the world. This textbook provides students with expert guidance on using technology platforms to start new ventures.
With an award-winning approach, the author guides readers through the process of a lean startup, taking a "digital first" approach to entrepreneurship. Students using the book will emerge with enhanced understanding of different digital business models, analytical skills for digital ventures, and the confidence to move from prototype to product.

https://www.routledge.com/Digital-Entrepreneurship/Allen/p/book/9781138583696

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